LAYER
Discover the hidden layers of youA journey through new brands and shopping experience from LAYER store,each uncovering my hidden passions, interests and untold stories you never knew were part of you.
“Uncover the hidden you.”

1st POPUP in Signapore
2025. 6th ~ 30th Novmenber

LAYER is a multi-experiential commercial space that introduces new Korean brands focused on customer experience brands that 
have been difficult to encounter in the local market while harmoniously blending elements of Korean art and culture.
Going forward, the LAYER pop-up will not be a one-time event but will be expanded into various formats across key retail spaces in multiple Southeast Asian countries, starting with Singapore.
​
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 

News/
https://biz.heraldcorp.com/article/10610888?ref=naver
https://www.enewstoday.co.kr/news/articleView.html?idxno=2351256
https://www.smedaily.co.kr/news/articleView.html?idxno=343095
KakaoTalk_20251108_091820041.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 
KakaoTalk_20251108_091649307_10.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE
KakaoTalk_20251108_091649307_14.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 
KakaoTalk_20251108_091649307_05.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 
KakaoTalk_20251108_091649307_09.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 
KakaoTalk_20251108_091649307_07.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 
KakaoTalk_20251108_091820041_02.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 
KakaoTalk_20251108_091649307_03.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 
KakaoTalk_20251108_091649307_02.jpg
BRANDS/
SEOUL TOURISM ORGANIZATION Design Goods/ MY CHOI/ KAUTS/ MCRN/ HAVE HAD/ YST.C/ SPEXTRUM/ ARLTS/ DASEUL/ 
HEART PERCENT/ MENTHOLOGY/ GLOW/ NUTSELINE/ SOLITUDE/ RESALTZ/ NUDIQUE 
KakaoTalk_20251108_091649307_13.jpg
LAYER
Discover the hidden layers of youA journey through new brands and
shopping experience from LAYER store,each uncovering my hidden passions, interests and
untold stories you never knew were part of you.
​
“Uncover the hidden you.”
KakaoTalk_20251023_002605379.jpg